Do you know exactly what you’re putting onto your skin every day? Does anyone?
Big skincare brands do, and that’s why they’ve dyed it orange.
Let me explain.
Skincare marketing. We’ve all seen it. Products promising the world and shouting about the special ingredient that will supposedly solve all your problems.
“Vitamin C” you think as you pick up the bottle, “That’s exactly what my face needs! That’s exactly what my life needs!”
But how much vitamin C are you actually getting?
To start it needs to be dissolved in water (or another water-based solvent).
That’s 1 part “star ingredient” to three parts water, and that’s before any filler chemicals are added. The bottle you are buying for vitamin C is mostly… Not that. The irony is, the filler ingredients (and preservatives) have to be added because of the water content - to prevent oxidation - as vitamin C completely oxidizes within a few days once mixed with water.
Oxidation in skincare is the reaction between the ingredients in your product and oxygen (or light - this is why often skincare bottles are amber in color, to prevent a reaction).
It is a very common phenomenon in liquid skincare products, whether that is vitamin C, retinol, or just ordinary moisturizer. Once a product is oxidized, it no longer fulfills the promises that have been sold to you. The telltale sign of oxidized skincare is the product turning yellow, brown, or orange, usually around the lid. That’s where the orange colorant comes in - coloring skincare orange is a very good way of hiding how quickly the product “goes off”. Clever marketing indeed.
The problem is that oxidation is so common within the skincare industry that some brands are writing it off as inevitable - even when products are arriving to consumers already oxidized. This is made possible by the fact that there are no U.S. laws or regulations that require cosmetics to have specific shelf lives or expiration dates on their labels. Millions of consumers are using or receiving products that are past their best, which means either a wasted skincare routine or your hard-earned cash literally going in the trash. Problematic for both your wallet and the environment. Research from Arnaud Plas, co-founder, and CEO of Prose, estimates that between 20% - 40% of beauty products end up as waste.
So what’s the solution?
That’s where freeze-dried skincare comes in.
Freeze-dried skincare doesn’t oxidize. It doesn’t require filler ingredients, it doesn’t require preservatives. You get your money’s worth, with the added bonus of knowing it won’t contribute to the vast majority of cosmetic waste that ends up in a landfill.
ReSET founder Eza created the brand in the hopes of producing products that would be efficient, cost-effective, and most important of all, leave as little impact on the environment as possible.
(And we promise we won’t tell you vitamin C will fix your whole life.)